3 Pasadena-based Clothing Brands that Represent the City’s True Essence

Ask around. Pasadena, California is the place ‘you want to live’ if you’re in Los Angeles County or Southern California. It’s location sets it apart from any other city. Even Altadena and South Pasadena feel different. As the generations came and went, traditions were born and leaders were made. Today, the pride & culture surrounding the Pasadena / Altadena area is very strong and tight-knit. It’s like Compton. Everybody knows everybody. And for those who don’t, they still know somebody who knows somebody who knows everybody. There are a lot of things that make people fall in love with Pasadena. … Continue reading 3 Pasadena-based Clothing Brands that Represent the City’s True Essence

Pasadena artist & designer E DuB releases cover of his 1996 sampler "EYEZ ON THA PRIZE"

If you’re from Pasadena, California or any surrounding area, then you have at least a general idea of how strong the pride & culture is around DENA. One of the things we find amazing about Pasadena is that it has it’s own hip hop scene that goes back significantly longer than many of us have been alive. In a recent conversation about Pasadena artist & designer E DuB‘s latest apparel line “We Are Born & Raised” & “Just A Kid From…”, his old sampler cover for Eyez on tha Prize resurfaces from 1996. A local hip hop connoisseur’s dream. Throwback. … Continue reading Pasadena artist & designer E DuB releases cover of his 1996 sampler "EYEZ ON THA PRIZE"